The Jim Russell "Intensive"
After years of inventing programs and helping repair others, Jim has developed a very successful "process" for analyzing, creating and constructing radio and TV programs. It is what he leads program staff through during his 2 ½ day onsite Intensives. The results are consistently strong, with lots of tangible "deliverables" including updated Mission Statements, Program Differentiators, Redefined Sound, a new Program Bible + how to invent new signature segments, analysis of resources, recommendations, timetables and ways to measure success.
Jim is especially good at bridging the gulf between program producers and senior station management. Like an interpreter, he speaks both the language of creativity and the language of strategic management.
Check out these detailed descriptions of the Jim Russell Program Intensive:
12 Steps to Program Creator “Sobriety” (the Jim Russell process)
The Jim Russell Intensive